Return on investment for sponsoring brands The show also ranked as the 5 th most-watched show on MBC’s video-on-demand platform, Shahid from December to February and had huge success on social media with over 90 million views recorded during the show’s first season. It was also the 2 nd most-watched show at MBC4 19:00 KSA on weekdays with 7.3 million individuals in KSA watching at least one episode of Beauty Match in season two. In fact, analytics shared by MMS revealed that Beauty Match uplifted the MBC4 7 pm slot by 300 per cent. Those chosen to have styled the best looks by the contestants and who have also accumulated the most points from the show’s judge, celebrity influencer Joelle Mardinian will ultimately win the sought-out title.īeauty Match, which has recently concluded its second season with 60 episodes and the participation of 32 nano influencers from the MENA region, has proven to be a success-not only in terms of viewership but also in terms of a multi-platform return on investment for sponsoring brands.
To win, the influencers must style contestants looking to elevate their fashion sense.
The show sees social media fashion influencers from the MENA region, compete with one another for the title ‘Fashion Influencer of the Week’. ‘Beauty Match’, which airs on MBC 4, is a first of its kind fashion show that merges the digital world of fashionistas with the world of TV.
MBC Media Solutions (MMS) and, a luxury online fashion shopping website, concluded a successful partnership aimed at leveraging the high viewership and engagement of “Beauty Match”.
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